Caffè Diemme new logo creation

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Company description

Diemme Industria Caffè Torrefatti S.p.A. is a well-established coffee roasting company based in Albignasego (Padua), Italy. Since its inception, the company has been characterized by a deep passion for the world of coffee as well as a marked attention towards research and innovation, both of which guide the development of the business. From 1927 to date, three generations of the Dubbini family have led the evolution of the company, spreading the pleasure and culture of good coffee to over 40 countries of the world.

BRIEF

The new logo should exude a sense of elegance and, at the same time, modernity. It should be able to represent the company in its entirety as a structured entity that pursues Research and Development activities, applies innovative technologies to production processes, runs an in-house learning center, all while being rooted in a long family tradition as well as being oriented towards becoming a trusted partner in high-stake projects. The proposed logo should reflect the characteristics mentioned above and convey a strong sense of credibility.

Caffè Diemme is a family-run Italian company in the coffee-roasting industry boasting over 100 years of history that cannot be forgotten or overlooked. This history is at the heart of Caffè Diemme’s continuity, trustworthiness, reputation, experience, tradition and professionalism that have been acquired over the years - crucial values that are passed on from generation to generation.

At the same time, Caffè Diemme embodies the concepts and best practices pertaining research, innovation, service, vocation for partnership building, flexibility, learning, and internationalization. In short, Caffè Diemme is characterized by the heart of the craftsman and the mind of the entrepreneur. Your proposal should be able to communicate such concepts and duality.

task solution

In order for a logo to be memorable, it must give rise to a lot of associations in people's heads. This logo, at the same time strict and elegant, includes an image of a coffee bean, a person, the letters SD, etc. Its lines are intertwined with each other, which symbolizes strong ties and a reliable structure. The lines in the center tend upwards, which indicates movement into the future. The words "Caffè Diemme" are written without using a ready-made font, which makes this inscription unique.

I tried to create a sign that would be well read on any media, at any scale, and well recognized and remembered. I took the shape of a cup, added the shape of a coffee bean to it, structured the lines so that they harmoniously intertwined. The lines are intertwined so that they read the image of a person, as well as the first letters of the company name. The logo does not use a lot of decor to make the sign elegant and modern. The very name "Caffè Torrefatti" is written by hand, the lines of the letters are combined with the lines of the sign.

The logo is the face of the company, so you can see a person's face in my logo. This is a reminder that this business is done by caring people who love their work. It was people who passionately love coffee that led the company to success. I am sure that this new company logo really reflects the values and characteristics of the company and the brand, while providing the highest level of legibility.